Vicelight came to doejo with a new app idea and asked for our help in realizing the conception. We designed the branding, app, web site, and all the development for Viclight. My role was to create a short promotional video to be used on the site and to attract new users. With no idea of what they wanted to do I pitched a couple different concepts to the client before settling on creating possible scenarios of user interaction with the app and combining the digital into the real life. I used Cinema 4D to create the iPhone animation and brought it into after effects for compositing and the rest of the motion graphics.
