While contracting with Facebook I was asked to help out on the Factory’s Friends Campaign. It involved TV, Print, and multi-media ads. I was specifically tasked with helping out on the multi-media and TV spots where I was to create motion graphics for the various ads.
Facebook also launched a tool to help share a more meaningful photo with your friends. With this tool you could tag a friend and caption the photo to add custom text onto the photo along with the Friends mark. I helped create in NewsFeed ads to help direct users to the tool. After these images were created by users, a moderator was able to select user generated content to populate the Digital Out of Home Billboards across the London area. I was responsible for creating the animations for how the content would rotate in/out through the billboards.
The campaign aimed to start conversations around Facebook and friendship and explores the importance of friendships in our lives.
Client: FacebookMy Role: AnimationSoftware: After Effects