MannKind reinvented their corporate brand from the ground up.
It started with founder Alfred Mann’s name, which inspired a tagline that conveyed the company’s purpose: empowering Life more humann. This provided a modern wordmark and singular color strategy anchored around a custom Pantone® color, “MannKind Magenta.”
The reinvention touched every aspect of the brand, from employee onboarding and culture tools to sales engagement, investor relations, and a boldly reimagined website.
